A Call to Forward-Thinking HR & Team Leaders: Help Us Build a Social Prescribing Movement That Redefines Burnout Treatment

It didn’t start with a strategy deck or a polished pitch.

It started with a hug.

After one of our early Happiness Tours, a participant (with severe burnout) held on a little longer than usual, eyes glistening, and said something that quietly rearranged our entire mission:

“I wish my doctor had prescribed this instead.”

Now, you don’t ignore sentences like that. You build movements around them.

Burnout Isn’t a Personal Problem. It’s a Human One.

Let’s address the elephant in the room (yes, I bring my own):

Burnout isn’t because your employees need another meditation app or a slightly more comfortable chair.

It’s because something fundamentally human is missing.

Today,

67% of Dutch workers are experiencing burnout symptoms
82% of Dutch youth feel the same weight
And 72% of personal interventions? Too little, too late… with a frustrating tendency to boomerang back

We’ve been trying to fix a connection crisis with checklists.

That’s like treating loneliness with a spreadsheet.

Burnout isn’t just mental. It’s somatic and social—it lives in the body, and it heals in community.

So We Built Something Different (And Slightly More Joyful)

The Happiness Tour isn’t another workshop where people nod politely while secretly checking Slack.

It’s an experience.

We take teams and communities:

Out of their heads
Into shared, meaningful moments
Through local culture, mindfulness, and the science of happiness
So that we slow down, savour, smile

Think less “corporate training,” more “collective exhale.”

Because sometimes the most productive thing your team can do… is feel human again.

Enter WHIS: Taking This Beyond Feel-Good to Global Impact

We knew early on—if this was going to become more than a beautiful idea, we needed scale, structure, and scientific muscle.

That’s where The World Health Innovation Summit (WHIS) comes in.

They don’t just talk about the future of healthcare—they build it.

Led by Gareth Presch (yes, the same mind behind the Global Social Prescribing Alliance), WHIS is helping shift the world from reactive sick-care to proactive wellbeing.

Together, we’re doing something that should have existed a long time ago:

👉 Building the world’s first digitally-enabled, evidence-based social prescription for burnout

In simple terms:
Prescribing connection, joy, and shared experience… backed by data.

What We’ve Already Proven (Spoiler: It Works)

This isn’t just a feel-good story. It’s a measurable one.

Since August 2024:

27 tours across 8 locations in the Netherlands
Trusted by organizations like Sensata Technologies, Webster Leiden Campus, Wonderwall Media
Backed by neuroscience (yes, real brain science, not just “good vibes”)
Using Speech as a biomarker!

In just 3 hours, participants showed:

Increased self-compassion and kindness (goodbye, inner critic)
Restored sense of agency (hello, “I’ve got this”)
Reduced patterns linked to exhaustion, stress and dysregulation

Now Comes the Important Part (This Is Where You Come In)

We’re close—very close—to making social prescribing for burnout a recognized, reimbursable standard in healthcare & corporates.

But to cross that line, we need clinical validation at scale.

So here’s the invitation:

We’re launching a 30–50 person clinical pilot study, measuring impact through:

Speech AI (yes, your voice reveals more than your calendar ever will)
Heart Rate Variability (HRV) (your body’s stress truth-teller)

And we’re looking for forward-thinking HR leaders and organizations who don’t just want to manage burnout… but actually prevent it.

What You Get (Besides Being Slightly Legendary)

By joining the pilot, your team will:

Experience The Happiness Tour firsthand
Receive pre- and post-assessments on wellbeing
Contribute to building a global model for burnout prevention

But more importantly…

You’ll be part of proving that:

Human connection isn’t a “nice-to-have.”
It’s the most underutilized healthcare intervention of our time.

Let’s Build This Together

If you’re ready to move your team from surviving deadlines to actually thriving as humans—

We’d love to have you in this pilot.

Because sometimes, the most powerful shift in workplace wellbeing doesn’t come from doing more…

It comes from finally doing what matters.

Reach out. Sponsor team tours. Be part of the proof.